A remarkably detailed paper, "Web-Scale User Modeling for Targeting" (PDF), will be presented at WWW 2012 that gives many insights into how Yahoo does personalized advertising. In summary, the researchers describe a system used in production at Yahoo that does daily builds of large user profiles. Each profile contains tens of thousands of features that summarize the interests of each user from the
「TED2012」――学術・エンターテインメント・デザイン分野の国際カンファレンスが米カルフォルニア州・ロングビーチで開幕し、「Ads Worth Spreading(伝え広める価値のある広告)」10点が発表された。日本企業の広告からはNTTドコモの「森の木琴」、マツダの毛籠勝弘執行役員が同社の挑戦を続ける姿勢を語る「Defy Convention」の2点が挙げられた。1984年から毎年、各界の第一線の講演者を揃えて講演会を開いてきた同カンファレンスの理念「Ideas Worth Spreading(広めるべきアイデア)」に基づく取り組みの一環。視聴せずにはいられず、学びがあり、周囲と共有したくなる広告から、オンラインビデオを用いたストーリーテリングの理想像を探求する目的もあるという。同カンファレンスは、2006年から優れた講演の内容を無料で動画配信している。 YoouTube上でのエント
Send feedback Real-time Bidding Stay organized with collections Save and categorize content based on your preferences. This guide provides an overview of real-time bidding (RTB) concepts that are needed to write bidder applications that can participate in Authorized Buyers Real-time Bidding. Basics A bidder application can communicate with Authorized Buyers using one of the supported RTB protocols
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A paper by six Googlers from the recent KDD 2011 conference, "Detecting Adversarial Advertisements in the Wild" (PDF) is a broadly useful example of how to succeed at tasks requiring very high accuracy using a combination of many different machine learning algorithms, high quality human experts, and lower quality human judges. Let's start with an excerpt from the paper:A small number of adversaria
This document discusses how AOL uses Hadoop and Apache Pig for demand, media, and search analytics. It provides examples of tasks performed including related searches generation, query classification, and temporal analysis of search and Wikipedia traffic. It also outlines best practices for data processing, loading data into databases, use of UDFs, and lessons learned around cluster tuning and job
DoubleClick's official blog for advertiser news, insights, and information. FEATURED Introducing Google Marketing PlatformIntroducing Google Marketing Platform: bringing together the power of ad technology & analytics, you can now plan, buy, optimize, and measure campaigns all in one place Learn more In September 2009, the new DoubleClick Ad Exchange (ADX), built on Google technology, opened for b
With all of the buzz around cloud computing, many companies have overlooked the importance of hybrid data. Many large enterprises went all-in on cloud without considering the costs and potential risks associated with a cloud-only approach. The truth is, the future of data architecture is all about hybrid. Hybrid data capabilities enable organizations to collect […] Read blog post
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