Resilient ad serving at Twitter-scaleIntroduction Popular events, breaking news, and other happenings around the world drive hundreds of millions of visitors to Twitter, and they generate a huge amount of traffic, often in an unpredictable manner. Advertisers seize these opportunities and react quickly to reach their target audience in real time, resulting in demand surges in the marketplace. In the midst of such variability, Twitter
http://arxiv.org/pdf/1312.6635v1
The new Twitter Ads center
