jotsu_privcy_ikegai_re101125[2011] 96 pp.105-113. 1 — — Online privacy and self-regulation: Behavioral targeting advertising regulations in EU and U.S. naoto@ikegai.jp BTA BTA EU EU [2011] 96 pp.105-113. 2 BTA BTA EU EU BTA EU Abstract On the basis of OECD privacy guidelines, personal data protection laws have been standardized to some degree around the world. But in recent, rapid progress of information technology is genera
