Cadbury : Blippar app: Qwak Smack.
Cadbury is acting as the launch partner for blippar, an app which allows smartphone users to play games using augmented reality, in the latest element of its Spots vs Stripes Olympics-themed campaign. Blippar allows users to play an AR game without even scanning or taking a photo of packaging - all they need to do is point their phone at it. With the Cadbury launch game, 'Qwak Smack', when they po
Thermacell : The Mosquito Report
Hate mosquitoes? A Swedish company has come up with a way to help foil them. The local office of mosquito repellent brand Thermacell teamed up with agency Deportivo to create an iPhone app that uses crowdsourcing to help find out how bad the mosquitoes are in different parts of the country. The app, Myggrapporten, (the Mosquito Report in Swedish) lets users planning vacations or travel find out th
Move Over RTBs, the Hot Term of 2011 Is the AMP
A year ago, it seemed like online advertising was going the way of Wall Street with the emergence of the exchanges, DSPs and SSPs -- turning into a sort of obscure acronym soup. What will 2011 bring? Even more acronyms and fluidity -- but all of it focused on data, segmentation, movement, attribution and management. Oh, and there's a little place called Washington that really wants to understand w
Dentsu Acquires Digital Agency Firstborn | Agency News - Ad Age
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SpongeBob, McDonald's Make Japanese Kids Go Crazy | Advertising and Marketing Wisdom: Adages - Ad Age
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