Creating coding standards for PHP_CodeSniffer

When our project is supervised by a continous integration platform, we are (hopefully) using static code analysis tools. One of the best for analysing PHP code is PHP_CodeSniffer which integrates fine into systems like PhpUnderControl, Hudson or Bamboo. But in some cases the pre-installed coding standards like PEAR or Zend might not be sufficient for our current project or we want to deviate. This