Distributed TinyURL Architecture: How to handle 100K URLs per second

Rebrandly, a link management platform, developed a service that generated 100K URLs within a second. The solution helped its client, WonderCave, to raise millions of dollars in funds by sending an SMS campaign during the Hurricane. You can read the free version of the article here. Recently, the Rebrandly team delivered a talk at the AWS AI & Data Conference 2025 on how they achieved this feat. Ku