How to pass values arguments to modal.show() function in Bootstrap

I have a page the shows a list of local cafes. When the user clicks on a certain cafe, a modal dialog is shown, that already has the "cafe name" pre-filled. The page contains many cafe names, and the form should contain the "cafe name" that he clicked on. Following is the list of cafe names generated as text with link button <table class="table table-condensed table-striped"> <tbody> <tr> <td>B&Js