Designing a styleguide: elements that go into building compelling products

By Jonathan Z White If you look at companies like Dropbox, Google, and Twitter you’ll notice that they each have their own unique aesthetic. Across all their products, both mobile and web, there is a sense of consistency and uniformity in their design. The way that companies and products achieve consistency is through styleguides. A styleguide is a set of standards that aligns designs with a compa