How Companies Learn Your Secrets - NYTimes.com

Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ” Pole has a master’s degree in statistics and another in economics, and has been obsessed with the intersection of data an

[kazuaki_mihara]

米国では、出産後に各種企業から育児関連のDMが届くのが一般的だが、Targetの場合は店舗での購買履歴に基づいて出産時期が近いことを予測。他社に先駆けて、出産よりも前にターゲティングされたDMを送付したところ、売