ZOZOFITアプリにおけるGoogle Analytics 4導入の取り組み - ZOZO TECH BLOG
はじめに こんにちは。計測プラットフォーム開発本部 計測プロデュース部の井上です。 私たちはZOZOFIT、ZOZOMAT、ZOZOMAT for HandsやZOZOGLASSなどの計測技術に関わるプロダクトのサービス開発をしています。先日ローンチしたZOZOFITではGoogle Analytics 4(以下、GA4)を導入しました。本記事ではGA4を導入する際に工夫した点と注意点について紹介します。 目次 はじめに 目次 計測プラットフォーム開発本部 計測プロデュース部とは 計測プロダクトとデータ分析 ZOZOFITとは GA4の導入 自動計測screen_viewイベントの無効化 手動計測screen_viewイベントの実装 GA4のDebugView設定 GA4とBigQueryの連携 Looker Studio Looker Studioのフィルタ機能 Looker Studi
CloudEvents
cloudevents A specification for describing event data in a common way Why CloudEvents? Events are everywhere, yet event publishers tend to describe events differently. Consistency The lack of a common way of describing events means developers have to write new event handling logic for each event source. Accessibility No common event format means no common libraries, tooling, and infrastructure for
Growth Engineering at Netflix — Accelerating Innovation
by Eric Eiswerth Millions of people visit Netflix every day. Many of them are already Netflix members, looking to enjoy their favorite movies and TV shows, and we work hard to ensure they have a great experience. Others are not yet members, and are looking to better understand our service before signing up. These prospective members arrive from over 190 countries around the world, and each person
Collecting the right data
Course 2 • Lesson 4 Naming Conventions: Why You Need Them for Clean DataTo speed up your time to insight, you should enforce a naming convention when instrumenting analytics. In this lesson, we’ll go over why you need a naming standard and our preferred approach, the object-action framework. When it comes to data collection, the best way to set your company up for success is to establish consisten
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Spec: Track- Segment Documentation
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Build software better, together
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Canonical event model
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Snowplow Tracker Protocol