Wix and Squarespace continue to be the market leaders— though their share of the market fell to 53% from last year's 56%. Source: BuiltWith Website Builders Market Share: Top 1 Million Websites While Wix has the highest total market share, Squarespace has the highest market share of the top 1 million websites. Impressively, 2.5% of Webflow websites are in the top 1 million. Source: BuiltWith & Com