Disrupting beliefs: A new approach to business-model innovation

In a disruptive age, established business models are under attack. Discover how incumbent companies can reframe them. Let’s face it: business models are less durable than they used to be. The basic rules of the game for creating and capturing economic value were once fixed in place for years, even decades, as companies tried to execute the same business models better than their competitors did. Bu

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Disrupting beliefs: A new approach to business-model innovation | McKinsey & Company