What’s with all the social bookmarking icons at the bottom of every single friggin’ blog post out there? Given the Ebola-like spread of these things they must be really effective, right? Not so much. Zero out of Technorati’s top 10 blogs feature those icons. And only two out of the 15 entries in the current crop at Digg’s Top Today page offer “Digg me” icons. This focus on campaigning over content
![It's the content, not the icons](https://cdn-ak-scissors.b.st-hatena.com/image/square/7aad4e047b88196c87e97e5b7af582342869da30/height=288;version=1;width=512/https%3A%2F%2Fs3.amazonaws.com%2F37assets%2Fsvn%2F1037-ML.jpg)