Instagram 1.0 was about sharing photos using creative filters; 2.0 was about speed; Instagram 3.0, launching today on Android and iPhone, plots all your photos on a map of the world, creating an entirely new way to browse someone's photos on the service. "One of the biggest problems in social media is that you often post things that are very ephemeral," Instagram Founder and CEO Kevin Systrom told
![Instagram 3.0 bets on location with Photo Map, adds infinite scrolling](https://cdn-ak-scissors.b.st-hatena.com/image/square/62492bffc09a87e444723747ca2f905cbfb30cea/height=288;version=1;width=512/https%3A%2F%2Fcdn.vox-cdn.com%2Fthumbor%2FieBfSEiWkxKLS81rNAWG7lbnZGg%3D%2F0x0%3A1020x680%2F1200x628%2Ffilters%3Afocal%28510x340%3A511x341%29%2Fcdn.vox-cdn.com%2Fuploads%2Fchorus_asset%2Ffile%2F12798465%2Finstagram_3_wider.1419972416.png)