As we continue to make tweaks to the Highrise marketing site, I wanted to share the writing process I went through last week. The goal was to fit the same amount of information into roughly the same horizontal space, but one-third less vertical space without just shrinking and cramming everything together. I didn’t want to shrink the icons or the font sizes. This meant the actual copy was on the c
Amen to that. My wife told me a great story about a large company she used to work for. The company wanted engineers to feel ownership over their work which they hoped would improve quality. Their solution to this was to put up posters in all the offices saying: “You should feel ownership over your work” Jason, I agree that real culture takes time to be built. But saying that “it happens” is a bit
A fine line exists between spelling out company culture and inadvertently engraving it as policy. Culture offers your staff the company blog’s “publish” button 24/7 so that they can write when their own iron is hot. Policy forces topics and a posting schedule to chip away at the company marketing quota. Culture inspires your programmers to discover typographic rhythm and scale in their free time.
There are only two hard things in Computer Science: cache invalidation and naming things — Phil Karlton Doing cache invalidation by hand is an incredibly frustrating and error-prone process. You’re very likely to forget a spot and let stale data get served. That’s enough to turn most people off russian-doll caching structures, like the one we’re using for Basecamp Next. Thankfully there’s a better
When visitors come to our office, one of the first things they notice is how quiet it is. Naturally, one of the first questions they ask is “how do you keep it so quiet?” My answer is “library rules.” Everyone knows how to behave in a library. You keep quiet or whisper. You respect people’s personal space. You don’t interrupt people who are reading or working, learning or studying. And if you need
Below: Q&A with Chris Wanstrath, CEO and Co-Founder of GitHub. This is part of our “Bootstrapped, Profitable, & Proud” series which profiles companies that have $1MM+ in revenues, didn’t take VC, and are profitable. Chris and Tom from GitHub have also answered reader questions in the comments section of this post. What does your company do? We offer public and private source code hosting to compan
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