The Future of the Social Web: In Five Eras | Jeremiah OwyangExpect the Groundswell to continue, in which people connect to each other –rather than institutions. Consumer adoption of social networks is increasing a rapid pace, brands are adopting even during a recession, so expect the space to rapidly innovate to match this trend. Clients can access this report, but to summarize what we found, in the executive summary we state: Today’s social experience
