It could be gamechanging for both film producers and audiences, said Ganna Pogrebna, a professor of behavioural economics and data science at the University of Birmingham, who led the research team. “We know that when we talk about movie production it is a small group of people that make decisions for the viewers. We were essentially trying to listen to the viewer, to see what they actually want.”
![Scientists uncover formula for box office movie success | Film | The Guardian](https://cdn-ak-scissors.b.st-hatena.com/image/square/e58874a0f986067e4eb1647e7e29228a8e6e7868/height=288;version=1;width=512/https%3A%2F%2Fi.guim.co.uk%2Fimg%2Fmedia%2F344406ae576b47ce2d97d310babe8262b8bff127%2F0_298_3504_2103%2Fmaster%2F3504.jpg%3Fwidth%3D1200%26height%3D630%26quality%3D85%26auto%3Dformat%26fit%3Dcrop%26overlay-align%3Dbottom%252Cleft%26overlay-width%3D100p%26overlay-base64%3DL2ltZy9zdGF0aWMvb3ZlcmxheXMvdGctYWdlLTIwMTgucG5n%26enable%3Dupscale%26s%3D4468274ac87b2b74de87a479e8ffd845)