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  • Helvetica: How did one typeface conquer the world?

    Mike Parker who helped popularise Helvetica died this week. You won't find a graphic designer who isn't familiar with the typeface (released in 1957 under its original name Neue Haas Grotesk). But Helvetica is one of the most well known typefaces among non-designers, too. Why is that asks graphic designer David Airey. Many people attribute its popularity to Apple, and Steve Jobs' decision to incor

    Helvetica: How did one typeface conquer the world?
    feather303
    feather303 2014/03/01
    ""Typography has one plain duty before it and that is to convey(伝達する) information in writing," he said. The even and almost homogenous(均質の) form of Helvetica (Latin for Swiss) aligned well with the school's typographical philosophy.""/ヘルベチカはラテン語でスイスの意味
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