Achieve Product-Market Fit with our Brand-New Value Proposition CanvasIt helps companies avoid building stuff that customers don’t want. Yet, there is no underlying conceptual tool that accompanies this process. There is no practical tool that helps business people map, think through, discuss, test, and pivot their company’s value proposition in relation to their customers’ needs. So I came up with the Value Proposition Canvas together with Yves Pigneur and Alan Smi
