Coca-Cola ad from the 1970s Courtesy Coca-Cola. As a child of the 1970s, I have a distinct and curious memory about the landscapes I inhabited: They glittered with glinting metal, not the gold of El Dorado but the effluvia of the consumer society. I am talking about aluminum can tabs. If, as the saying goes, we are never more than three (or five, or 10) feet from a spider, so too did those little
![The Brilliant Redesign of the Soda Can Tab](https://cdn-ak-scissors.b.st-hatena.com/image/square/5993f197e1d818137501b857cfaef5900483702c/height=288;version=1;width=512/https%3A%2F%2Fcompote.slate.com%2Fimages%2F08fb110b-b2e3-47dd-accc-2481264a3eed.jpg%3Fwidth%3D1560)