Where do America's most racist people live? "The rural Northeast and South," suggests a new study just published in PLOS ONE. The paper introduces a novel but makes-tons-of-sense-when-you-think-about-it method for measuring the incidence of racist attitudes: Google search data. The methodology comes from data scientist Seth Stephens-Davidowitz. He's used it before to measure the effect of racist a
![The most racist places in America, according to Google](https://cdn-ak-scissors.b.st-hatena.com/image/square/d4dc6ab8e894e3ffec56773e43407fd65fdc8a9b/height=288;version=1;width=512/https%3A%2F%2Fwww.washingtonpost.com%2Fwp-apps%2Fimrs.php%3Fsrc%3Dhttp%3A%2F%2Fwww.washingtonpost.com%2Fblogs%2Fwonkblog%2Ffiles%2F2015%2F04%2Fracism.png%26w%3D1440)