Cohort Analysis with Google Analytics
You might have heard of Cohort Analysis – it’s a time-tested segmentaiton technique used to understand user behavior. Cohort analysis has never been a core part of Google Analytics – it’s always been a bit of a hack. I wanted to discuss how to do cohort analysis with Google Analytics today and what it might look like in the future. What is a Cohort? Let’s use a definition from Wikipedia: A cohort
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Get Useful Insights Easier: Automate Cohort Analysis with Analytics & Tableau
