An incumbent’s guide to digital disruption
Incumbents needn’t be victims of disruption if they recognize the crucial thresholds in their life cycle, and act in time. A decade ago, Norwegian media group Schibsted made a courageous decision: to offer classifieds—the main revenue source of its newspaper businesses—online for free. The company had already made significant Internet investments but realized that to establish a pan-European digit
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How incumbents can survive digital disruption | ANZ
キーマンズネット-IT特集
