October 10, 2023 Track Youtube Videos with Google Tag Manager and Google Analytics 4 Updated: October 10th, 2023 Even though Google Analytics 4 offers built-in Video tracking (thanks to Enhanced Measurement), it does not always work on all websites. Also if you want to modify and change thresholds when video events are sent to GA4, you will need to create your own customized solution. And in this
October 6, 2023 Track Videos with Google Analytics 4 and Google Tag Manager Updated: October 6th, 2023 Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I wil
February 22, 2024 GTM and Google Analytics 4 Naming Conventions Updated: February 22nd, 2024 Customizing data collection for Google Analytics 4 is definitely necessary, but reports can quickly get chaotic if you don’t follow any naming rules or practices. The same issue applies to Google Tag Manager once your projects grow. Naming your tags triggers and variables without adhering to specific guide
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