The Kyushu Shinkansen Launch Campaign was to mark the opening of all Kyushu bullet train lines in the island of Kyushu. We set out to expand this railroad news to create a massive ‘festival’ everyone could voluntarily participate in. In an era overtaken by virtual communication, our challenge was to create a real and ‘live’ connection, which is , a 250km wave. We invited people to ‘do the wave’ al