How Great Companies Think DifferentlyArtwork: Sarah Morris, Midtown—HBO/Grace, 1999, Gloss household paint on canvas, 213.4 × 213.4 cm Summary. Reprint: R1111C Corporate leaders have long subscribed to the belief that the sole purpose of business is to make money. That narrow view, deeply embedded in the American capitalist system, molds the actions of most corporations, constraining them to focus on maximizing short-term profits a
