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campaignbriefasia.com
When it comes to food allergies, soba is the peanut of Japan: About 0.03% of people are allergic to the buckwheat noodle, and it is one of the most common allergies among Japanese schoolchildren. While people in Japan, where soba is popular, are aware of this, foreign tourists are not. Many tuck into soba while on holidays, unaware that it’s one of those foods that, like peanuts, can bring on anap
Japanese gaming guru Ryo Shimizu will present a Speaker Session at AdFest this year titled ‘Zen of the communication architecture A.K.A. game’. Shimizu is pioneer in the world of mobile gaming, who first caught the eye of the games industry by writing programming articles while studying at high school. He spent three years developing an official game programming curriculum and textbooks for Japane
Campaign Brief Asia speaks to Andrew Lok, co-founder of CIVILIZATION Shanghai, one of China’s most successful independ…
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