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By: Peep Laja Published: Sep 26, 2022 | Last updated: Jan 2, 2023 Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world, but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about
By: Peep Laja Published: Apr 23, 2019 | Last updated: Jan 10, 2023 Your ecommerce checkout flow is where the money is at. Think about it. Random visitors leave the site before ever entering the checkout funnel. Motivated buyers come here to finish their order. Any small design improvement in your checkout UX usually has a direct impact on how much money your site makes. An ecommerce site that I an
By: Alex Birkett Published: Jun 9, 2022 | Last updated: Apr 14, 2023 Heat maps are a popular conversion optimization tool, and for good reason. We leveraged correctly they are a powerful way to better understand your audience and deliver more value. So what can heat maps answer? What are heat maps? Heat maps are visual representations of data. They were developed by Cormac Kinney in the mid-1990s
By: Peep Laja Published: Jun 8, 2022 | Last updated: Apr 13, 2023 I’m sure you’ve come across dozens, if not hundreds, of image carousels or sliders (also called “rotating offers”). You might even like them. But the truth is that they’re conversion killers. So if image carousels aren’t effective, why do people use them? Two reasons: Some people think they’re cool. But “cool” doesn’t make you money
The Economist and decoy pricing Dan Ariely describes this famous example in his amazing book Predictably Irrational. He came across the following subscription offer from The Economist, the magazine (he’s also explaining this in his TED talk): Both the print subscription and print & web subscription cost the same, $125 dollars. Ariely conducted a study with his 100 bright MIT students. In it, 16 ch
By: Peep Laja Published: Nov 9, 2021 | Last updated: Oct 18, 2022 Want to know how to persuade people online and get what you want? The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities. These t
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