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As social media solidifies its stronghold as learning resources, communication vehicles, relationship builders, visibility platforms, brand-narrative stages and beyond, it has furthered its role as a supertool for advertisers and marketers. But as the challenges associated with social media multiply—brand safety, data privacy, influencer strategy, polarity, new platform entrants and more—marketers
CONNECTING MINDS. BUILDING BRANDS. SHIFTING PARADIGMS. It's time to break free from all of the old mantras of brand building. In an era of near-constant upheaval, what's working and what should we let go? Where do we push forward and where do we tear down. At this year's foremost brand-strategy conference, Brandweek will convene the marketing leaders of today and tomorrow to drill down on the busi
The brightest minds in the industry convene for an unparalleled journey exploring the innovation and creativity propelling businesses forward Building brands that are must-haves—ones that consumers and customers can't live without—is borne of equal parts intuition and data, creativity and science. Now more than ever, amid consumers’ economic uncertainty, loyalty fickleness, and cross-platform nois
In a year rife with industry-rocking change and upheaval, finding opportunities to break through the noise and captivate audiences in fresh and compelling ways is paramount. Across print, TV, audio, retail media networks, digital and social platforms, the terrain is complex yet teeming with growth opportunities. Join us at ADWEEK's Mediaweek as we delve into groundbreaking strategies and spotlight
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