I was walking through an airport in the early morning, and wanted to get a cup of coffee to wake me up. But then I saw a long line at Peet’s Coffee, and decided I didn’t need the coffee to be awake, happy or alive. When something becomes a need, a requirement, it locks us in. We have to have it, which means we start structuring our lives around it. For lots of us, it’s more than just coffee: we ne