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September 2009 | What's still one of the most important consumer trends out there? Transparency. Of prices, of opinions, of standards. So let’s look at what’s new, happening, upcoming and important, including the inevitable countertrend. There’s no hiding ;-) New! Check out our new Premium service, available 15 September. It includes our 2010 Trend Report and full access to an extensive Trend Dat
Trends are often a manifestation of new enablers unlocking existing human needs. Whenever you witness a revolutionary technology, changing societal values, or a rise in prosperity, expect an emerging consumer trend to be around the corner. Point in case: collecting! Human beings (fueled by a need for self-worth, validation, control, vanity, even immortality) love to collect and store possessions,
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