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360i’s Mobile Marketing Playbook » Download the Mobile Marketing Playbook. Are you ready for the decade of mobile? 360i’s Mobile Marketing Playbook will give you a head start preparing for it. For the past decade, every year has been the ‘Year of Mobile,’ and marketers could understandably experience mobile fatigue even before planning their first campaign thanks to all that hype. The difference l
If there’s anyone out there left who says you can’t measure social media, here are a hundred answers. At most of the events I’ve been to lately, measurement continues to be a hot topic. The first question that comes up is, “What can I measure?” That’s where this cheat sheet can come in handy: a list of 100 thought-starters. Some entries here can be interpreted several ways. Depending on how you de
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