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brianclifton.com
Should you pay $150,000 for Google Analytics Premium? Let’s face it, free is a great price point and the free version of Google Analytics is a great product. In fact, there are numerous multi-nationals using Google Analytics – not because they can’t afford a paid-for tool, but simply because is it good. So why use a paid-for tool? A client considering GA Premium (the paid-for version of Google Ana
Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentation help, and so forth. Often these two scenarios overlap, and marketers frequently find themselves usin
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