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Posted by David Chan, Statistician and Lizzy Van Alstine, Research Evangelist In 2011, Google released a Search Ads Pause research study which showed that 89% of the clicks from search ads are incremental, i.e., 89% of the visits to the advertiser’s site from ad-clicks are not replaced by organic clicks when the search ads are paused. In a follow up to the original study, we address two main quest
Posted by Corinna Cortes and Alfred Spector, Google Research UPDATE: Added Theo Vassilakis as an author for "Dremel: Interactive Analysis of Web-Scale Datasets" Googlers across the company actively engage with the scientific community by publishing technical papers, contributing open-source packages, working on standards, introducing new APIs and tools, giving talks and presentations, participatin
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