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When Data Drives the News: A Look at Analytics Beyond the Page View Page views aren't the only audience metric anymore, writes Cherubini, as "attention minutes" and scrolling habits have surfaced as new ways of measuring audience engagement. Photo by Blue Fountain Media and used here with Flickr CC license. Below is a report on analytics and their role in the newsroom, one part of a continuing Wor
MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings. About MediaShift » Contact us » Sponsor MediaShift » MediaShift Newsletters » Fol
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