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Things have changed a great deal in the last 18 months. Companies are getting serious about social media. And we've seen enough cases recently about mishandled situations in social media to be thinking about what makes sense as a team mix. In a quick email exchange about his post good agencies don't hire social media strategists, Sean Howard and I were musing that outsourcing digital is as much a
Brian Solis writes about a new age for social media marketing. To me, static and often stale Web sites have been in dire need of evolution for a long time. Content formats shared in social media and networks suit the way we evaluate, talk, and socialize our decisions about products and services better, at this stage. Although we all know that it's still very early days. We're trying to retrofit ho
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