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The Google May 2022 Broad Core Update – 5 micro-case studies that once again underscore the complexity of broad core algorithm updates Google’s May 2022 broad core update rolled out on May 25, 2022 and the rollout completed on June 9, 2022 (taking about 15 days to fully roll out). It was a massive algorithm update with many sites seeing a ton of volatility early in the rollout. But that was just t
How To Use GSC’s Crawl Stats Reporting To Analyze and Troubleshoot Site Moves (Domain Name Changes and URL Migrations) For site migrations, I’ve always said that Murphy’s Law is real. “Anything that can go wrong, will go wrong.” You can prepare like crazy, think you have everything nailed down, only to see a migration go sideways once it launches. That’s also why I believe that when something does
Phantom 2 – Analyzing The Google Update That Started On April 29, 2015 {Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery and pa
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