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Just in time for holiday shopping, here's my list of 11 retailers who've been creative with social applications. What I like here is the diversity -- we've got bricks and mortar, online only, direct sellers, and a wide variety of social applications. Thanks to analysts Sucharita Mulpuru and Diane Clarkson for suggestions. Best Buy Best Buy has built its brand on customer service, and has reflected
Winning In A World Transformed By Social Technologiesby Josh BernoffHere's the problem. "Influencers" -- that's reporters, analysts, bloggers, anyone with an audience -- are targets. PR people are the ones who want to influence them. The PR folks subscribe to databases from companies like Cision and Vocus and then send out hundreds of undifferentiated press releases (it's called "spray and pray").
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