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Product Marketing for Pirates: AARRR! (aka Startup Metrics for Internet Marketing & Product Management) Here is a brief powerpoint deck on startup metrics from a talk i gave at Supernova called "Product Marketing for Pirates: AARRR!". It's about how to develop a model of your customer behavior, and then use conversion metrics / web analytics to assist your internet marketing & product management e
YOU FAIL. yeah, i know in an earlier presentation i said "we're X for Y" works well for short-hand notation. but the problem is... it's not my problem. it's your solution. and the solution isn't your solution, it's my problem. more specifically: your SOLUTION is to SOLVE MY PROBLEM or i can say that another way: got that? let me explain... several months back at Startup Weekend San Francisco, as i
The video from my Seattle Ignite talk last month on Startup Metrics for Pirates is now available for your viewing pleasure below: If you don't want to watch video, 80% of the value of the talk is in these 2 pix: Please feel free to steal this talk & distribute to others; my slides are here: and of course i am *always* open to feedback on this info. ps - SlideShare.net rocks... use it. Posted by Da
(ok folks, i've gotta take the kids to basketball practice in a few hours, so will try to power through this -- that means limited crazy fonts, profanity, wild pix... sorry little monsters, next time ;) 3 major points i plan to cover in this post: 1) Angel List Fucking Rocks. Period. it's the single greatest innovation in our industry in the last 5 years (aside from LinkedIn, Facebook, Twitter, &
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