Do not track! Better is a privacy tool for Safari on iPhone, iPad, and Mac. It protects you from behavioural ads and companies that track you on the web. 26 Sep, 2014 Ello, it’s been brief but I’m leaving you for your own good. Ello — something’s missing from the about page It’s not just Paul’s face, there’s also no mention of FreshTracks Capital and the $435,000 in venture capital that Ello took