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We’re big advocates of conversational writing that’s engaging, persuasive, and fun. So that means it’s perfectly fine to fracture the occasional stuffy grammatical rule (and many times it’s preferable). On the other hand, making some grammatical errors just makes you look bad, and hurts your effectiveness. Sometimes we even misuse words simply because we hear others use them incorrectly. So, we’ve
For the first time, The Copyblogger methodology is now available to a select few clients. We know it works. We’ve been doing it since 2006. How I lost my creativity But, why are so few people highly creative? Because there are bad habits people learn as they grow up, which are mental blocks to creative thinking in the brain. And like all bad habits, they can be broken if you are willing to work at
For the first time, The Copyblogger methodology is now available to a select few clients. We know it works. We’ve been doing it since 2006. 4. Write short sentences You should keep sentences short for the same reason you keep paragraphs short: they’re easier to read and understand. Each sentence should have one simple thought. More than that creates complexity and invites confusion. 5. Use the act
By now you’ve most likely joined Twitter (and if you haven’t, you need to, pronto!). Twitter is not only a great place for businesses and marketers, but it’s also a great place to spruce up your writing skills. Yes. You read that correctly. Twitter can make you a better writer. Here’s how. Twitter forces you to be concise If you’ve ever used Twitter, you know that you have 140 characters to say wh
Back in 2006 when Brian wrote the Viral Copy report, Twitter didn’t even exist. Now Twitter is a force that any serious web publisher needs to reckon with in order to gain maximum exposure for content. Twitter is changing the way information spreads online. Links that would have been blogged a couple of years ago are now more often shared via the micro-blogging service instead, which fundamentally
For the first time, The Copyblogger methodology is now available to a select few clients. We know it works. We’ve been doing it since 2006. If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide my own version of eight important writing tips as they apply to blogging. Put the reader first. The purpose of writ
For the first time, The Copyblogger methodology is now available to a select few clients. We know it works. We’ve been doing it since 2006. How To Write A Great Headline (3-Step Framework) There are plenty of copywriting tips that are designed to help you create a more compelling headline, but applying these tips to a headline that ignores one of these three questions will still bomb. Therefore, a
For the first time, The Copyblogger methodology is now available to a select few clients. We know it works. We’ve been doing it since 2006. 2. Logical thinking Not only is real life ambiguous, it’s often illogical to the point of madness. While critical thinking skills based on logic are one of our main strengths in evaluating the feasibility of a creative idea, it’s often the enemy of truly innov
You may have noticed we did a major design overhaul of Copyblogger a few weeks ago. If you haven’t stopped by the site lately, come on over and take a look. In keeping with tradition, I like to release a free version of the previous design whenever things change substantially. So that’s exactly what we’re doing now. So, I’d like to introduce the Copyblogger child theme for the Genesis Framework fo
If there has ever been anyone who had something brilliant to say about almost everything, it would be Mark Twain, the artist formerly known as Samuel Langhorne Clemens. Twain is known for more notable quotes about more topics than you can shake a stick at. And there’s no doubt in my mind that he would make an excellent blogger. Actually, he’d likely be a blogging guru. Just take a look at these wo
Looking for the best headline formulas to promote your top content? Let’s move beyond the common ones you see over and over — like the “how to” examples you’ll study when you learn how to write headlines — and bring some new blood to your persuasive writing with these 22 titles (with headline examples) you can customize for your audience. 1. Who Else Wants [blank]? Starting a headline with “Who El
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How to Strategically Deliver Words that Get People to Take Action Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world. To learn how to be a copywriter, you’ll need to
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