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Welcome to A/B Testing at Scale Tutorial Tutorial by: Pavel Dmitriev, Somit Gupta, Ron Kohavi, Alex Deng, Paul Raff, Lukas Vermeer Given at SIGIR 2017 and KDD 2017. Tutorial Outline Introduction to A/B testing (slides, video) What is A/B testing Brief history Why use A/B testing Examples Cultural Challenges Design of Experiments: Statistical Foundations (slides, video) Null-hypothesis testing, con
KDD 2015 Keynote Online Controlled Experiments: Lessons from Running A/B/n Tests for 12 years Ron Kohavi Talk slides in PPT and in PDF DOI: 10.1145/2783258.2785464 Talk Video Abstract The Internet provides developers of connected software, including web sites, applications, and devices, an unprecedented opportunity to accelerate innovation by evaluating ideas quickly and accurately using trustwort
We have an unprecedented opportunity to run A/B tests with online users and innovate more quickly based on actual user response. Microsoft needs to shift the culture from planning the exact features to planning a set of possible features, and letting customers guide us -- Ray Ozzie, Chief Software Architect Our Mission is to accelerate software innovation through trustworthy experiment
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