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Earlier this year my colleague Michal Levin released a book named Designing Multi-Device Experiences, where she discusses an ecosystem approach to User Experience across devices. It is a great book, and it provides a robust framework for delivering the right thing, at the right time, on the best (available) device. I had the honor of contributing a section to the measurement chapter, and I would l
In the last few weeks I have been quite immersed in data visualization, trying to understand how it can be used to turn data into insights. As part of my immersion, I have played with Fusion Tables and Google Analytics, and also other ideas that will come to light in the future… As I wrote in the Fusion Tables article, I think everyone secretly wishes to do crazy visualizations with Google Analyti
Over the years I have seen some companies doing very well in terms of improving conversion and getting solid results from testing activities; but I have also seen many companies struggling to get good results. This disparity led me to think about what are the success factors that will make the difference between those two types of companies. A maturity model of conversion rate optimization came to
So, you are amazed at how Amazon personalizes their customer experience. And you have read article after article on how effective 1-to-1 marketing can be. Yet, when you review your own marketing initiatives, there is suddenly that realization that this personalization element is totally missing. When assessing your current digital marketing initiatives, you may find the following. You are doing we
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