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Product-led growth (PLG) as a go‑to‑market strategy is more popular than ever before. And for good reason: PLG companies have the opportunity to grow extremely quickly with extreme efficiency. But finding success with a product-led model is growing increasingly difficult. A free offering is no longer a differentiator–especially as larger, well-capitalized businesses throw their hats in the PLG rin
What is Product-Led Growth? How to Build a Software Company in the End User Era How did your company adopt Slack? I don’t know your company’s story, but I’m guessing this is how it happened: Jane heard about Slack from a friend, so she signed up and started using it with her team. Pretty soon the whole company was on Slack, and no one can remember life before it. Most software companies dream of s
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