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January 20, 2024 Google Analytics 4 User ID for cross-device tracking: how to configure it Updated: January 20th, 2024 Google Analytics 4 has three ways of identifying people who visit your website: User ID, Google Signals, and the device. “Device” basically means 1st party cookies. If a visitor clears cookies or starts using a different device, that will be treated as a new one. Google Signals us
October 6, 2023 Track Videos with Google Analytics 4 and Google Tag Manager Updated: October 6th, 2023 Even though Google Analytics 4 offers some built-in video tracking capabilities, there might still be some cases where you will need to do additional configuration in Google Tag Manager. And I wanted to cover different situations, from simple ones to more complex ones. In today’s blog post, I wil
October 10, 2023 Track HTML5 Video with Google Analytics 4 and Google Tag Manager Updated: October 10th, 2023 If your website uses a no-name video player, there is a very high chance that it is a generic HTML5 video player. You must make additional configurations to track its engagement with Google Tag Manager. In this blog post, I will show how to track HTML5 video with Google Analytics 4 and Goo
August 28, 2023 Track Single Page Apps with Google Analytics 4 and Google Tag Manager Updated: August 28th, 2023. Tracking page views on regular websites is fairly easy: you add a tracking code to every page, and done! Whenever a visitor clicks an internal link, a browser window refreshes, and a new page view event is sent to Google Analytics. But there are more nuances regarding single-page websi
September 13, 2024 Google Tag Manager vs Page Speed: The Impact and How to Improve Updated: September 13th, 2024 One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that true? Does GTM (or any other tag management solution) really give wings to your website? The short ans
June 1, 2020 A Guide to Google Analytics User ID in Google Tag Manager Note: this blog post is using Universal Analytics (GA3). If you are looking for Google Analytics 4 examples, read this. Update: June 1st, 2020. If you’re looking at Google Analytics user metrics you need to understand one thing: the number of users does NOT represent the actual number of people visiting your website. It’s the n
October 9, 2023 The Magic of Cookies with Google Tag Manager Updated: October 9th, 2023. Cookies are a vital aspect of the average user’s internet experience (of course, there are some side effects, too). Still, the initial idea was novel – to have a more personalized experience across the web. Cookies are handy for marketers, too. They retain information that helps better understand users’ browsi
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