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Creativity is key to the advertising industry. When you’re selling something, you’re not just selling the product itself; you’re selling a concept, an idea, a lifestyle. The world’s most successful advertising companies realize this, and concentrate on new and effective ways to tap into an idea that resonates with their audience. In TV and cinema advertising, the competition to make big ideas and
Every year, today’s greatest thinkers gather at various TED (Technology Entertainment and Design) conferences around the world. Their talks, which you can find on TED’s website, are often insightful, educational, and fascinating. As a TED junkie, I decided to compile 20 of the best business talks in the conference’s history. Each talk offers insights either into a business leader’s mind, or into c
Some blogs truly define today’s business voice. These blogs represent a healthy mixture of independent and mainstream voices, prominent academics and small business owners with equally strong opinions. We compiled a completely biased sampling of our 50 favorite blogs, sorted by category. The categories are neither based on anything official nor are representations within them equal. For example, w
What makes a business book the “best”? Best-selling? Most influential? Timelessness? Categorical relevance? Business Pundit sifted through numerous categories and resources to come up with this list of the 25 Best Business Books Ever. We didn’t concern ourselves with categories (management, sales, etc.) or timeliness of subject matter. Instead, we focused on the following question: Based on promin
The 2008 crash is probably the most serious economic crisis we have faced after the Great Depression. Stock markets from around the world fell as much as 20% in a single week, dozens of banks either failed or were rescued by government and private instutitions, and companies started laying off employees as a consequence of the reduced demand. We know how we entered into the crisis, but we don’t ho
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