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Marketers are pulling back on influencer campaigns—and promoting user-generated content from ‘real’ people. The influencer economy is on the brink of a seismic shift. Catalyzed by the popularity of TikTok and its algorithm, which prioritizes content types over creators, brand marketers and digital agencies are increasingly allocating social media budgets toward user-generated content (UGC) from sm
In order to build and lead a great team, you have to be the kind of person that people want to build with. What does that look like? It looks like centering your humanity (yep, those core values again) by remembering at the end of the day that we all want to live a creative life that we control. Entrepreneurship is just the tool we use to do it. I’ve always been a leader, since building my first b
Do you have days where you’re facing a huge stack of assignments, but you find yourself unable to get rid of all the thoughts buzzing around in your brain? It might be time to try a brain dump. A brain dump is when you gather all your disorganized thoughts and, appropriately, dump them onto a blank canvas. This exercise allows you to clear your mind and pave the way for new, creative ideas. You le
This is such a simple thing to do, yet many speakers fill their backgrounds with everything under the sun. In a recent Zoom call, I found it challenging to stay engaged with the speaker, who surrounded herself with wall hangings, stuffed animals, colorful quilts, and a room full of furniture. A cluttered space takes attention away from you. Keep your background clean, with only a vase of flowers o
It’s fair to say that most people aren’t typically asked to describe themselves to others on a regular basis. However, when it comes to landing the right job, interviewers expect you to confidently talk about your abilities and the value you could bring to their team. Whether your interviewer directly asks you to “tell me about yourself” or chooses a different line of questioning such as, “How wou
Social scientist Arthur C. Brooks says to be happy, you need to change the metaphor from a canvas you’re filling up to a block of marble that you’re chipping away. Arthur C. Brooks is an American social scientist, the William Henry Bloomberg Professor of the Practice of Public Leadership at the Harvard Kennedy School, and Professor of Management Practice at the Harvard Business School. He has auth
It’s worth considering your natural rhythms when writing your to-do list. Creating a to-do list can be a useful tool for organizing your day by defining what you need to accomplish. However, when you do those tasks is critical, because it can impact how well you complete them, says Donna McGeorge, author of The 1 Day Refund: Take Back Time, Spend it Wisely. “Pay attention to the clock in your body
Tap into this element of memory to help your audience really hear your insights. Which is the odd one out? 14 40 68 96 As you weigh your choices, your brain’s doing a couple of things. It’s reading each number, viewing the list of options, performing calculations, and keeping the result in mind, all while performing more calculations until it solves the problem. This temporary storage of informati
Here are a few less-discussed strategies to fill yourself with contentment. There are days when the world can feel extremely chaotic and overwhelming in complexity—whether it’s politics, the economy, global issues, or just the stress you face at work or at home. Through it all, happiness is a key priority. People want joy, contentment, and satisfaction in their work and life. While happiness may s
Comparing ourselves to others is natural, but doing it too much can be harmful and productivity-sapping. I was talking to a colleague the other day who was near tears, because she was less successful than other people around her age. Despite having a good job, the respect of her colleagues, and a clear path for promotion, she was evaluating her career based on how she measured up to a few other pe
If you’re feeling completely spent at the end of the day, unable to focus, and dreading your work (even if it’s work you love), you’re likely feeling daily burnout. Personally, I know the toll of this type of burnout. I spent a decade experiencing it before it snowballed into an overwhelming full-on burnout that almost cost me everything, including my company and my family. In hindsight, I wish I’
Tim O’Reilly has been a conversation starter within the tech industry for more than three decades. The company he founded, O’Reilly Media, launched the first true commercial website in 1993, and remains a tech-industry staple that publishes tech books, offers online education, and holds virtual events. O’Reilly saw firsthand the first wave of big dot-com companies swell, crest, and crash in the la
You’ve decluttered your home for remote work. Now declutter your mind. From the moment we first open our eyes in the morning to the moment we go to bed, we’re confronted with a barrage of decisions. Which outfit should I wear? What should I make for dinner? What’s the fastest route to take to work today? Our minds are often full of a continuous stream of tasks, and it takes a toll on our mental we
Data shows a direct causal relationship between the height of a company’s score in one factor and the degree to which it is able to foster an environment of innovation. If the past 18 months have taught us anything, it’s the immense power of kindness. In the corporate arena, kind leadership has become more than just a “style.” Instead, it is an essential ingredient to creating an environment that
In an excerpt from his new book, longtime Amazon board member Tom Alberg explains the official and unwritten rules that make its founder tick. Lots of people ask me, “Why is Amazon so successful?” A few years ago, the CEO of a large European insurance company who was attending Bill Gates’s annual CEO summit contacted me through a friend on his board and wanted to meet with me. When we met, he aske
Behavioral scientist Katy Milkman shares 5 key insights from her new book, How to Change: The Science of Getting from Where You Are to Where You Want to Be. Listen to the audio version—read by Katy herself—in the Next Big Idea App. Tailored attacks work better than one-size-fits-all solutionsI’ll start with some bad news: Most attempts at change fail. Part of it is that change is hard, but a more
Leadership adviser Victoria Song observes that without realizing it, many of us plug into the nonrenewable fuel of fear as a motivator, which can lead to burnout. We all know what being burned out feels like, and most of us understand that burnout comes from overworking ourselves. How often do have thoughts such as, “I’m behind, No matter how much I do, it’s never enough, or I’m running out of tim
If you’ve worked with a toxic boss, then these behaviors will probably sound all too familiar. Leadership matters a lot in the tone and harmony of any workplace. Supervisors and managers influence people’s motivation to work, their relationship with their colleagues, and their overall sense of well-being. So, a bad boss can grind productivity to a halt and—especially in the age of the Great Resign
If you’re looking to improve your outlook, take a lesson from these individuals. If you look around you, there are some people who generally seem happier than others. If you’re not as happy as you’d like to be on a daily basis, is there anything you can do about it? That is a big question, because there has been a lot of discussion among scientists about how much of the difference between people i
You made it through the gauntlet of interviews and got an offer. But is it really good for you? Here are some red flags that should make you think twice. If you are looking for a new job, you’re not alone. More than half (55%) of Americans plan to look for a new job in the next 12 months, according to Bankrate’s August 2021 Job Seekers survey. Add a tight labor market, and that there are more open
Time is one of the most precious assets each of us has during a day. Time is our most important resource and an especially difficult one to protect as life returns to “normal.” Although many of us felt more productive while cloistered at home, researchers find that remote employees worked longer but less efficiently. Emails, messages, news articles, and social media continued to hack our attention
Who is the president of the United States? What is the square root of 64? How do you say “cheese” in French? These questions have one thing in common: clear-cut and objectively defined correct answers (which you can Google). But the most important questions in life, for example: “Should I quit my job?” do not. Still, this doesn’t stop us from asking them all the time. Among the many work trends we
Although most people are wired to be optimists, if you’re one of the few who is able to detect risks and dangers, (because, yes, you are a pessimist) you are actually an asset to that group. Although we rarely celebrate pessimism, there are clearly many instances in which it is at least preferable to irrational optimism. For example, pessimism can help you predict—and therefore prevent—negative ou
If you’re caught in a cycle of overthinking and stress, the simple act of writing can be a powerful tool. Long-term stress is bad for you in almost every way. Stress decreases the amount of information you can hold in mind (what psychologists call working memory). Stress makes it harder to concentrate. It also has long-term health consequences and disrupts your ability to sleep. Yet, there is a st
Okay, it’s not that much of a secret. It’s the headline of this piece, and it’s blocked out on my calendar. By this point, every Jane, Dick, and Harry knows that I don’t do work on Monday mornings—and that I don’t think you should, either. Let me explain how this happened. Carving out space for L&DHere at Zapier, we value learning and development (L&D), and I’m encouraged to spend a couple hours d
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