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In 2009, xAd was born with the goal of building a revolutionary location solution for advertisers. Since then, we introduced the world to a number of firsts, both as xAd and now GroundTruth. Our Blueprints technology made it possible to deliver actionable location-driven insights to brick-and-mortar retailers. Our milestones, like CPV advertising, Ads Manager, a self-serve buying platform, and our