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For many years I believed in UX. The so-called "user experience" of a website, app, or other digital product could spell the difference between success and failure. After all, an easy, intuitive, or convenient UX would make the customer's life better, while simultaneously achieving the team's goals - usually, higher profit or lower service costs. In 1997 I started Creative Good with this belief in
We’re making tech better. Creative Good is a consulting firm and creative platform founded by Mark Hurst in 1997. Subscribe to Mark’s weekly newsletter. Email: Subscribe Members-only Creative Good Community Become a member to gain access to our members-only Creative Good Forum, where we discuss tech news and comment on the weekly newsletter.
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