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credibility.stanford.edu
Persuasive Technology Lab Cordura Hall Stanford University Stanford, CA 94305 (650) 723-0695 .............................. credibility.stanford.edu .............................. Email: Our research in Web credibility is part of a larger project: to understand how computers can change what people think and do, an area called captology. To learn more about the Persuasive Technology Lab, visit capt
Stanford Guidelines for Web Credibility How can you boost your web site's credibility? We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.
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